Advocacy and online Petitions: considerations from the RENCA case and green movements

Wilian Ramalho Feitosa and Andrea Gozetto

Abstract Electronic social networks have allowed a number of groups to organize themselves around ideas and, in the process, to voice their opinions and demands. Advocacy is the term that defines this action of vocalization of opinions and demands in the public sphere, and online petitions are tools that favor this process. This study aims to discuss the connection between advocacy and online petitions to generate engagement and mobilization of civil society in order to produce changes. For this, an analysis of an online petition promoted on the Avaaz platform was carried out, aiming to prevent the change in RENCA -National Reserve of Copper and its Associates, in the state of Amapá, in brazilian Amazon, in August of 2017, that would allow to explore ore in this currently protected area. As research techniques, the case study was used, based on available online data. It was observed that online petitions constitute anexcellent tool for engagement and mobilization and can contribute to the defense of causes, but it cannot substitute other ways of engagement. Keywords Advocacy, online petitions, engagement

Artigo publicado em International Journal of Business Marketing and Management (IJBMM)Volume 3 Issue 5 May 2018. Para ler o artigo, baixe o PDF aqui.

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Em artigo anterior[1], afirmei que as empresas privadas brasileiras operam em ambientes extremamente competitivos, tanto em nível local quanto em nível global, tendo como pano de fundo um cenário regu